Journal Contents

The City of Santiago has recently inaugurated a night market, an avenue that hosts various business entities that offers diverse products which pooled people from different places to experience the exuberant venue. Knowing the extent of customer satisfaction can provide businesses with crucial information to understand what aspects are successful and where improvements to be made, thus, assessing the satisfaction of the consumers towards the food stalls in the Night Market is important not only to the stall owners but is also vital to keep the Santiago City Night Market competitive. The descriptive research method was employed in this study, conducted in Santiago City. The respondents are 100 residents from the town and employed quota sampling as its main technique to identify respondents. Findings unfold that the consumers of food stalls in Santiago City Night Market were generally satisfied with the services provided by the entities in all aspects as specified in the 7ps marketing mix model and lastly, there are some pressing problems encountered by the consumers towards the Santiago City Night Market food stalls which include; lack of product innovation among food offerings of the food stalls, absence of discount promotions employed by the stall owners and inadequate parking space in the perimeter.

Badjaos are well known for their begging activities and people who supposedly care for them tend to turn their back and walk away instead of helping them genuinely. Hence, this phenomenological research examines Badjao mother’s specifically lensing their plights and aspirations. The study utilizes qualitative phenomenological research and used self-made interview guide questions. The participants of this study were the Badjao mothers.  48 total Badjao mothers are residing in Mabini, Santiago city, 3 of them participated in the study. The findings were analyzed using Colaizzi's method. Findings revealed that all of them are Badjao mothers with two, six, and four children respectively. As to their age, one of the participants knows her age but the two other participants do not know exactly how old they are. Also, they rely on their husband and are unemployed they also don’t know how to count because they never went to school. Furthermore, it shows that begging, selling and garbage picking are their means for survival considering that they don’t have any other alternative. It was also identified that these Badjaos have these aspirations in terms of education, food and medicine, shelter/housing, and job opportunities.

The Maoist-inspired Communist Party of the Philippines marks a long history of violence, terror, and instability in the archipelago causing thousands of casualties among Government troops, insurgents, and including civilians but the numbers themselves say little about why and where the group continues to endure until today, thus, the core of this qualitative study is knowing the realities in the lives of the NPA’s in Jones, Isabela. The researcher utilized the phenomenological method as a strategy of inquiry in this qualitative study. The purposive sampling method was the sampling technique used wherein, 5 NPA from Jones were the participants using a self-designed questionnaire as the data gathering tool. Findings were derived through Nvivo. Results revealed that the NPA’s are prepared for any life-threatening instances, conditioned to the idea of liberty-deprivation and the possibility of losing a life. Additionally, despite their distressful experiences against the government, they don’t receive resentment from the community, more so, these communist exhibits the remarkable value of heroism that despite not gaining anything in return for their sacrifices, they continue to uphold their ideologies and aspirations. lastly, the New People’s Army of Jones Isabela still stands on the pillar of their organization from which it has originated.